By the time I arrived I had a reply: "Have a great day (I know it won't only be a coffee)!". In retrospect, I think I was the only person under the impression that all I was going for was coffee. As soon as we sat down, the drilling began. Where were you on Wednesday (we usually meet up on Wednesdays to try new places and have a quiet mid-week break), why didn't you came? And a whole lot more which I will not replay. However, it all came together at the end: "This is your chance to redeem yourself, we're going to New York Sandwiches for lunch after the coffee".
I remembered watching about a sandwiches place on TV not too long ago and wondered if this was the place. I remembered the hugeness of the sandwiches. They made a comment on the show about the cost, but it wasn't really clear if they were saying that it was good value or not. The bottom line was that you get "a meal in between two peaces of bread".
After some cross referencing and checking, (Athinorama, Facebook, Food and the City) it turned out that not only was this the place on the show, but the guy behind the place was affiliated with guy from show. Both being involved with another restaurant ("Aneton"). "A bit of conflict of interest", I thought to myself, "Honer a friendship or uphold the credibility of the show?". It would be convenient if one could do both but unfortunately this would not be the case!
Eventually we arrived. It was really easy to find too: right next to Athens Tower.
I felt that quality of the ingredients was low; my friend said it was in character. At five, six, and mainly seven Euro, my first though is that it was expensive. Maybe novelty value. There was nothing remotely special about any of the sandwiches that would prevent me from easily and accurately reproducing them at home for about a fifth of the cost. On the other hand, a baguette can go for around three Euro and only usually has a measly slice of ham in it. We had two sandwiches each. I felt like a I'd had a meal. No more, no less. So what would one sandwich have been? An expensive snack? Quality and price aside, the taste too was nothing great. I couldn't really taste the meat over the sauce and the acidity of the canned vegetables.
I would recommend going for the novelty value, but it's not even in a central location; maybe if you're passing by or if you work near by. To be honest, I think that's really what their target group is: yuppies working in Athens Tower that will embrace anything non-Greek for the sake of it. Good effort, novel, but not quite what it could be. For other: perhaps, perhaps, perhaps...